Ashley Johnson is a dedicated professional with a passion for ensuring compassionate and informed end-of-life care for all. With a diverse background and an unwavering commitment to her community, Ashley is at the forefront of the death care industry. As an alumna of the University of Florida with a certificate in Nonprofit Management from the University of Central Florida and a licensed direct disposer and celebrant, Ashley possesses a deep understanding of the intricacies involved in end-of-life practices and has proven her commitment to effective nonprofit leadership. Her journey began in a low socio-economic neighborhood, where she witnessed the need for advocacy and support in navigating these sensitive moments. After a decade of experience spanning from forensic anthropology to whole-body donation, Ashley founded Loyal Hands, an end-of-life doula consulting agency that is dedicated to providing education, services, resources, and companionship to agencies, the elderly, and even those in good health, recognizing that everyone has an end-of-life journey to navigate. Ashley’s commitment to the industry extends beyond her consultancy. She actively engages with various organizations, including the Cremation Association of North America (CANA); the International Cemetery, Cremation and Funeral Association (ICCFA); and the Florida Palliative Care Coalition. Ashley has also served as the NEDA board secretary since 2020, bringing invaluable experience and strong leadership to her role as president. 

In addition to her professional endeavors, Ashley is deeply involved in her local community. She volunteers at several hospices and nonprofit organizations, and she serves as the event director for the Get Your Rear in Gear 5k run/walk for the Colon Cancer Coalition, demonstrating her commitment to public health and awareness.  Ashley’s dedication extends beyond her work within the industry. She has been a part of a PsychArmor Working Group, contributing to the creation of a series dedicated to caring for veterans through end-of-life. As a member of the Compassion & Choices African American Leadership Council and a TEDx speaker, Ashley amplifies her voice to advocate for improved end-of-life care, diversity, and inclusivity in the field.